A small batch of installs to see how your store listing records outside traffic before you commit to a full run.
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A test of this size is not a growth campaign. It is a measurement: you get to watch how your listing behaves when devices arrive from outside your own audience, and how the console reports them. That single observation is usually enough to decide whether a full run is worth planning.
Console acquisition data updates on its own schedule, so the number in your dashboard will trail behind what has already been delivered. Look at the retained installs column rather than the raw counter, and check the day after delivery finishes instead of the same hour.
If none of those apply yet, there is nothing wrong with stopping here and coming back later.
Short answers to what people ask most before ordering.