A small sample aimed at pages where the number is still low enough for a change to actually be visible.
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If nobody is going to look at your artist page in the next month, a sample here changes nothing worth having. The same is true if your page already carries a substantial figure, because twenty additions disappear into it without leaving a visible trace. A test is most informative when the number it touches is small enough for the change to be obvious.
That the order reaches the correct page rather than a similarly named one, and that the counter is live rather than frozen. On a platform where duplicate and distributor managed pages are common, that is a more useful thing to confirm than it sounds.
Note the figure beforehand and check it again the following day from a signed out browser. Same day checks on this platform tend to show nothing, because the page you see is often cached. If the figure moved, the route works. If it did not, the cause is nearly always the address rather than the delivery.
Short answers to what people ask most before ordering.