Both halves have to line up: the delivery window and a broadcast you are certain will actually happen.
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What the order adds exists only while the stream is running, which makes this a test of your own planning as much as of the delivery. If the broadcast slips, the delivery has nowhere to land and the reading is unusable. Nothing about that is a fault in the service; it is simply what happens when a live metric meets a moving schedule.
Take the reading a few minutes after you go live rather than at the end. By the close of a stream the figure has moved repeatedly for unrelated reasons, and separating them afterwards is guesswork.
Whether the route reaches your channel and whether the figure appears when you expected it to. What it cannot answer is how a busier room changes behaviour inside it, or whether a fuller count pulls anybody in from a category page. Those only become visible at a size a demonstration does not reach.
Short answers to what people ask most before ordering.